Edutainment – Bouteiller’s English Teaching in Hong Kong


AmazonKindle
October 17, 2008, 2:28 pm
Filed under: 2008-09 S2AC, Elect 2 - Modern Life

Watch this video and write at least 100 words about this gadget.

Use your notebook to draw a mindmap before you write. Subject leaders will have to collect your notebooks on Monday. Do it properly to show me whether you would like to join the ‘P.L.A.S.’ with me on Monday instead of an early leave.

Here are some questions to help you:

What is AmazonKindle?

How can we find our favourite books with it?

What are the unique features/functions of this gadget?

Who is their target audience? Which age group is their target consumers? Why?

Do you think it is profitable in the Hong Kong market? Why?

Make sure you PROOFREAD (using Microsoft Word at least) before you submit. A word of misspelling is very likely to lead you to Room 306 after school on Monday!

(2C students: Check your Intranet email. I really have good news for you this time!)


106 Comments so far
Leave a comment

AmazonKindle is a book.We can find the favourite book by use our finger to push.The unique feature is this product can save a lot of books and look up the dictonary in this too. Their target audience is student.Their target consumers are 5-20 because all can read books.No i don’t think so because i think this will be very expensive.

Comment by Alan Cheng(2a3)

AmazonKindle is a mixture of book,dictonary,and notebook computer.We can save at least 200 books and read newsparper in the morning.
if we find some words we don’t knew in the book ,we can usethe ditonary which install in the computer.I think it is pofitable in H.K. because many people in Hong Kong like toread and carry a book is too heavy,so I think is pofitable in H.K.

Comment by Grace2c08

AmazonKindle is a Hi-tech product.We can press the button on the side of the book so you can change to next/previous page/turn on/off.A feature of this product is that you can look up the word that you don’t know.Wealthy people can afford this expensive and creative product and teenagers also wants to buy it.

Comment by ng chung yin,witton 2A (24)

AmazonKindle is an electrical book. It is including notebook and dictionary. We can download our favourite books from online with it. The unique features of this gadget is easy to bring. And also it is very convenient because it has newspapers and magazines for you to read in this book too.
The target audiences of this product are the people who like reading books. The age groupis of their target consumers are between 10-40. It is because the consumers of this group people are easy to know and learn how to use the electrical products. I think that it is profitable in Hong Kong market because there are a lot of people like reading books in Hong Kong and also it is very convenientto for the busy people.

Comment by Fu Man Yu (Amy)

Hey! 100 words!

If you write less than that, I’ll sign you in for the Private Lesson After School (P.L.A.S.) session!

><

Comment by Nikki Bouteiller

AmazonKindle is a wireless device that will let to read books, newspapers and blogs. We can find our favorite books with the search engine in the kindle store. There are many unique functions of this gadget, such as, automatically deliver magazines and newspapers every morning for us to read, its rechargeable battery can last long enough for us to read for days without plugging in, also, when we come across a word we don’t know while reading, its dictionary can help us to look it up without interrupting our reading.
The target audience are the people who like reading books during free times and the people who are hoping to read anywhere conveniently instead of carrying a book with them in an inconvenient way.
As a matter of fact, I don’t think it’s profitable in Hong Kong market, because many residents are not interested in reading books or newspapers, most of them like reading comics and some magazines without any educational value. Moreover, Hong Kong residents are really busy, their time has always been occupied, I don’t think they have much time to spend their free times on this gadget.

Comment by MiKE 2C28

[THE FINAL SUBMISSION]
AmazonKindle is a wireless device that will let us to read books, newspapers and blogs. We can find our favorite books with the search engine in the kindle store. There are many unique functions of this gadget, such as, automatically deliver magazines and newspapers every morning for us to read, its rechargeable battery can last long enough for us to read for days without plugging in, also, when we come across a word we don’t know while reading, its dictionary can help us to look it up without interrupting our reading.
The target audience are the people who like reading books during free times and the people who are hoping to read anywhere conveniently instead of carrying a book with them in an inconvenient way.
As a matter of fact, I don’t think it’s profitable in Hong Kong market, because many residents are not interested in reading books or newspapers, most of them like reading comics and some magazines without any educational value. Moreover, Hong Kong residents are really busy, their time has always been occupied, I don’t think they have much time to spend their free times on this gadget.

Comment by MiKE 2C28

Amozonkindle is a hi-tech product which you can read with the small notebook. You can read books, magazines, newspaper on it. It also can check the meaning of the words like a dictionary. Moreover, you can buy the books you want on it. It has many features. It is very small. You can save the place because it does not use many places. Besides, it is very easy to read in bright sunlight. And before you buy the books you want, you can read it. If you buy an Amozonkidle, you no need to bring a computer. It is very useful.
The target audience of Amozonkidle is the people who like reading. And the target consumer is the age group of 10-40. Because the people are 10-20 years old usually are students. Students need dictionary. The people are 20-40 usually need to work. I think it is profitable in the Hong Kong market because Hong Kong citizens usually very lazy.

Comment by Yoyo 2A

amozonkindle is a hi-tech product– an electronic book.it is only 103 ounces,,easy to read in bright sunlight with sunshine,,save our place.and we can read for days without plugging in,,there is dictionary–The New Oxford American Dictionary for us when we don’t understand the words.we can also highlight,,add a note and clip an entire page.
it has the same technology as advanced cell phone,,and we have it as such have a notebook computer.
We can read before we buy in The Kindle Store,,there is no annual contract,,no data plans and no wireless bills.
i don’t think it is profitable in the Hong Kong market because the people in h.k. are so busy,, we won’t have time to read book everyday.

Comment by PearlyKwong (2c19)

corr::it is only ”10.3” ounces

Comment by PearlyKwong (2c19)

Amozonkindle is a electronic product which used to read book magazines, newspaper and blogs on it. If you want to your favorite book, you can find it in its search book engine system in the kindle store. You can type the name by the key on it. If you are hesitate to the book or not, you can have a preview with it. Of course, its function more than that, it is easy to read behind day light its dictionary, large memory for save many books…
Their target audience of Amozonkidle is the people who love reading many kinds of books and the target consumer is the age group of 25-45 because many of them did not have a good education environment, so they love to read to improve themselves.
I think the schools allow students use it, I think it is profitable in Hong Kong

Comment by Rico Kwok

corr: it is easy to read under day light

Comment by Rico Kwok

Amazon Kindle is an e-book reader–an embedded system for reading electronic books. We find our favorite books by download content through the Kindle Store.

This gadget has many unique features/functions. For example, users can easy to read in bright sunlight. We can read the books before you buy. It has same technology as advanced cell phones. We can read for days without plugging in by this gadget. Beside read the e- book, we can also check the Oxford American Dictionary when we have some words don’t know. We can highlight add a note clip an entire page.

I think all of the humans are their target audiences, age 1 to100. It is because all people want to study oversea and even old people are also the same. We are not the best, so we needed to improve ourselves by the daily routine. Such as read newspaper and read books. This gadget can help us to improve.

I think it is profitable in the Hong Kong market because the students always play computer games don’t want to study. Then their parents may buy this gadget to them. It look like a game boy. I think the student will interested in this gadget.

Comment by becky(2a25)

I think the AmazonKindle is a kind of E-book reader. It is only 10.3 ounces. It is like a paper. It is also easy to read in bright sunlight and saves our place. There is a kindle store. It can read before we buy, the bestsellers just $9.99 and everything we buy is stored online. We can also find our favourite books by pressing kindle store from the menu, and then search the book by the name of the author. There are quite a lots of function. For example, dictionary, add a note, highlight some points, clip an entire page etc. There are hundreds of pounds of reading material all in one small package.
I think their target audience is the people who always worked in everywhere, then they can see for the note or file through AmazonKindle anytime they want. The age of these audience is mainly around 28-40, because the people in these age will work for a long time and they are able to use this kind of hi-tech product.

Comment by Christy (2C 16)

AmazonKindle is a mixture of book,dictonary,and notebook computer.We can save at least 200 books and read newsparper in the morning.
if we find some words we don’t know in the book ,we can use the dictionary which is install in the AmazonKindle.I think it is pofitable in H.K. because many people in Hong Kong like toread and carry a book is too heavy.Also I think their target audience is student because bring 6 to 8 book in the student bagpack is very heavy and the parent will care their children health,sothey will buy it.

Comment by Grace(2c08)

AmazonKindle is a mixture of book,dictonary,and notebook computer.We can save at least 200 books and read newsparper in the morning.
if we find some words we don’t know in the book ,we can use the dictionary which is install in the AmazonKindle.I think it is pofitable in H.K. because many people in Hong Kong like to read and carry a book is too heavy.Also I think their target audience is student because bring 6 to 8 book in the student bagpack is very heavy and the parent will care their children health,so they will buy it.

Comment by Grace(2c08)

I think AmazonKindle is a book on the internet. It is used to read some books on the things that like phone. We can find out your favourite books by using the search engine of it, you find it and you can read it happily and clearly. It has one dictionary for you to look up the words you don’t know, you can highlight the words and it can save at least 200 books or magazine. Their target audience is some teenagers who like reading, the age group these things’ target consumers is about 13-30 because they know how to use it and they like read for a new way. They will like it because it can do a lot of useful things. I think it is profitable in the Hong Kong market because there are lots of young people in ther and Hong Kong is a international city.

Comment by Lee Wun Yin 2C (26)

AmazonKindle is electronic book, we can read books,blog,and but the latest maganizes and newspapers.We can type the book name or use the book store to find out the book you want.The size is about a typiacal paper,we can but books before reading them by using Kindle,also it doesn’t conract data planes,wireless bill,we can read for days without plugging in,besides we can look up the dictionary to check the words without interrupting when we reading,furthermore,we can highlight and add a note clip an entire page.The target audience are the teens and adults who like reading but they haven’t much time,because only this group of people know how to use such a modern device.However,I think it isn’t profitable in the Hong Kong market,because the people in Hong Kong mainly won’t buy it.Firstly,the price of kindle at least worth for more than$2000,second,even if it’s convenient and have a large amount of storage,people haven’t much time to read books

Comment by matthew

Amazon Kindle is an e-book reader?an embedded system for reading electronic books (e-books) It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network.

Comment by kwokjoey

Amazon Kindle is an e-book reader.It is an embedded system for reading electronic books (e-books) It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. Their target audience is teenagers, specialized people. Because it easy to take to anywhere. Yes,I think it is profitable in the Hong Kong market.It is because there are many people in Hong Kong who are so busy. Sothat if they have this thing, they can more convenient.

Comment by kwokjoey

Correction:
Hong Kong is an international city.

Comment by Lee Wun Yin 2C (26)

Correction:
I think it is profitable in the Hong Kong market because there are lots of young people in there.

Comment by Lee Wun Yin 2C (26)

Amazon Kindle is an e-book reader.It is an embedded system for reading electronic books (e-books) It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. Their target audience is teenagers, specialized people. Because it easy to take to anywhere. Yes,I think it is profitable in the Hong Kong market.It is because there are many people in Hong Kong who are so busy. Sothat if they have this thing, they can more convenient.If Hong Kong have Amazon Kindle, I will buy one to school. It is because the design of Amazon Kindle so common and not very expensive.

Comment by kwokjoey

Amazon Kindle is a new widest reading device, that let you read books, magazine and newspaper in anytime. You can use your thumb to roll the roll button, and then use the select button to make your selection. There are few functions of Amazon Kindle. Firstly, you can buy the book after you read in the Kindle store by using your Amazon Kindle; everything you buy is stored online. The Kindle uses the same technology as advanced cell phones, so the Kindle can receive the latest news by the wireless technology. By using the Kindle, you no need to sign up the annual contracts, no data plans and no wireless bill. Also you can read for days without plugging in. The kindle is going to update the post every morning. Their target audience is the businessmen, because they are very busy so they don’t have any time to buy the magazine and newspaper, also they can use the function of Microsoft word and check e-mail.the age group is between 30-50 mainly, but everyone can use it. I think it is profitable in the Hong Kong market. Since Hong Kong is a busy city, if everyone use this kindle, it can save more time and space. Also it can save Mr. Earth by use less paper.

Comment by Law Ching(Nicole)-2C24

I think Amozonkindle is an hi-tech reading product.We can find the books of the way:touch, push or seach.The function of this gadhet is reading books and it is move from the sun energy.I think their target audience is F.1 student to F.4student.The age group is about 11-15.Because F.5 or above have to prepare for the exam.I think it is few difficult to P.1 to P.6.I think it can profitable in the Hong Kong market.Because it is good for the student to read more books.It is good for the student.

Comment by Taururs Wong2C39

It’s so amazing about this gadget.Amazon Kindle is an e-book reader–an embedded system for reading electronic books (e-books)–launched in the United States by prominent online bookseller Amazon.com in November 2007. It can be used standalone without a computer. It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. The Amazon is sold lower than $359.It’s The Kindle also contains several free experimental features.Users can also play music from MP3 files in random order in the background.The user can bookmark, highlight and lookup content. It also remembers the last page read for each book.Users can check words with the dictionary and visit the websits bu using it.
This gadget is useful for all people who is intered.Maybe this gadget will be sold in Hong Kong.I also want to buy one because it’s useful and easy to hold.
highlight and lookup content. It also remembers the last page read for each book.Users can check words with the dictionary and visit the websits bu using it.
This gadget is useful for all people who is intered.Maybe this gadget will be sold in Hong Kong.I also want to buy one because it’s useful and easy to hold.
It’s so amazing about this gadget.Amazon Kindle is an e-book reader–an embedded system for reading electronic books (e-books)–launched in the United States by prominent online bookseller Amazon.com in November 2007. It can be used standalone without a computer. It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. The Amazon is sold lower than $359.It’s The Kindle also contains

Comment by winnie 2a 9

It’s so amazing about this gadget.Amazon Kindle is an e-book reader–an embedded system for reading electronic books–launched in the United States by prominent online bookseller Amazon.com in November 2007. It can be used standalone without a computer. It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. The Amazon is sold lower than $359.It’s The Kindle also contains several free experimental features.Users can also play music from MP3 files in random order in the background.The user can bookmark, highlight and lookup content. It also remembers the last page read for each book.Users can check words with the dictionary and visit the websits bu using it.
This gadget is useful for all people who is intered.Maybe this gadget will be sold in Hong Kong.I also want to buy one because it’s useful and easy to hold.y and visit the websits by using it.
(this one is my answer^-^sorry)

Comment by winnie 2a 9

AmazonKindle is actually a high technological product for reading anywhere and anytime. You can read books, magazines, newspaper, as well as blogs.

You can find your favourite books and download them simply from the Kindle Store with samples of each book. Therefore, you can read before you buy. The bestsellers are just USD$ 9.99, I think it is a suitable price. Moreover everything you buy is stored online.

The screen of the Kindle does not use back lighting, it just like a paper, easy to read in bright sunlight. Buttons are convenient and simple for us to follow the instructions. There is also a dictionary function. When you come across any difficult word, Kindle dictionary can look it up for you.
You may also highlight, add a note on the page you need. The memory stick is large enough to store more than thousands of reading meterial.

I think the target audience of AmazonKindle is teenagers. They reached the high technological products. Moreover, I think teenagers love to read more freely.

However, I think it is not really profitable in Hong Kong because there are libraries everywhere, such as public libraries and school libraries, it is convenient enough. The cost of book maybe too costly and the AmazonKindle is expensive too.

Comment by Mo Sin Ying , Sandy (2A 23)

Amazon Kindle is a hi-tech gadget, it lets you read book, magazine, newspaper and blog everywhere and every times. We can find our favourite books for using the kindle search to search the book or go to the online book stones buy for it.
There are many unique features and functions in this gadget: each morning by the time woke up the newspaper will ready for you to read, you can also look up the words that you don’t know……
I think the target audience of Amazon Kindle is the reading fanatic, because it can let people reading everywhere and every time. And I think their target consumers are between 12-45ages because they have the finance power or money to buy it.
And I think it is profitable in the Hong Kong market because there are many reading fanatic in Hong Kong.

Comment by Chan Ka Ling,Bobo 2A (1)

(I don’t know why the dictionary shows me Amazon Kindle and audio book are in two words?)
AmazonKindle is a Hi-tech product which we can bring it anywhere anytime. It is like an electronic book— e-book which we can easy to bring and easy to read in bright sunlight. Developed by Amazon itself, the Kindle sets out to change the way we read books, newspapers, weblogs, and more. In a nutshell, the Kindle is a compact, electronic book with instant wireless access to 115,000 books sold by Amazon, an audiobook player, and a wireless Web browser. We can find our favourite books by using the thumb to push the cursor up and down and press the select wheel to make our selection. The unique of this gadget is the Kindle saves our places and gets you access to Amazon’s instant wireless big bookstore. I think their target audience is the people who love reading but they can’t carry such a heavy books anywhere. I think it is profitable in the Hong Kong market although it is too expensive for Hong Kong people. But many people need to go to schools and offices; they don’t have enough time for reading. They can shoot for the lunch time!!

Comment by Emily 2A (7)

Amazon Kindle is a new gadget library for storing all kinds of electronic books. If we need to find our favorite books with it, we can go to books media or stores by typing the names of books’ authors or the books’ titles in the searching system on it. Only this gadget can give you a space for storing electronic books in a handy size. Besides we can also buy electronic books or send the contents of the books to you as a email or in a document form. Their target audience is the the bourgeoisie in age twelve to thirty. This is because they are old enough to make their own decisions of buy the books or not, they can afford the cost of these gadgets and downloading the electronic books mostly. The most important reason is they are usually busy at studying or working, and it is troublesome to buy the books in the book shops or borrow books from the libraries. It is convenient to take it in their pockets or the case, also the find the words’ definitions can be find by using it as a page-marker dictionary, they do not need to find a dictionary for that. I think it is profitable in the Hong Kong market because there are a lot of those kind of people I have just mention in Hong Kong, for them, time is valuable.

Comment by Johnny

Amazon Kindle is a kinds of Hi-tec product for reading E-books. It is very
convenience. We can read books anytime and anywhere. It likes a huge library.We can
read more than thousands of E-books, newspapers, magazines, and blogs. It has large memory and many functions such as Mac machines and SD card. We also can look up the words that we don’t know by using the dictionary in it. However, I don’t like the design of this E-book reader although t is useful. The screen seems small and the colour have black and white only. It is not colourful enough. The target audience of Amazon Kindle is teenagers and people who like to read books. They are very glad to have this excellent products so they would like to buy. I think the teenagers like some High-class electronic products. Moreover, I think it is profitable in Hong Kong because We like to try different things.

Comment by Kwok Ho Yiu Yoyo 2c 17

Amazon Kindle is an electrical book that people can carry it to everywhere and eazily to take it out for reading.

We can find your favourite book by searching the engine store.

The unique features/functions of this gadget is when we read the AmazonKindle under the sunlight of show all one clear delicacy;Compare under, colorful LCD of general notebook computer holds an act even if high monastic rules space, but is “see light dead”.

Their target audience of this product is some people who are interested in reading of different kind of books.The age group is 3-80!because whatever you age,you can read the book easily and enjoy the book yourself.

But I think it is not profitable in Hong Kong market because it is about $3112 for each of this product.I think not many people will buy it just for more easily to read the book.

Comment by JackyLaw 2a14

Amazonkindle is a electronic notebook for you to search and find and buy you favourite books, magazines, newspaper, etc.

It’s easy to read under bright sunlight. It’s saves your place and if you want to check the dictionary, no computer needed. You can only look up new words in the Amazonkindle.

Search and finf and buy books, magazines, etc. at Kidle store. Kindle store isn’t a internet, it is same technology as advenced cell phones. You search foe books by some key words by typing the words on the keyboard. You can read brfore you buy. Everything you buy is stored online.

ANYWAY

Comment by YauWaiMei-WINDY2a37

Amazon Kindle is an e-book reader–an embedded system for reading electronic books (e-books)–launched in the United States by prominent online bookseller Amazon.com. It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whisper net. The Kindle can be used standalone without a computer. Whisper net is accessible through Kindle without any fee. We can go to Amazon.com to search the book which you like. There has some example. They help you to decide which one you like to buy or not. This gadget is help us to read more easier and comfortable. This gadget target audience is businessmen or businesswomen. The age group is between 25-40. Because the young cannot afford this expensive price. And the older cannot read such this small words. It maybe profitable in the Hong Kong market. Because we are busy all the time. We need a comfortable and convenient thing to solve our problems.

Comment by ng woon ting.wendy2c30

Amazonkindle is a electronic notebook for you to search and find and buy your favourite books, magazines, newspaper, etc.

It’s easy to read under bright sunlight. It saves your place and if you want to check the dictionary, no computer needed. You can only look up new words in the Amazonkindle.

Search and find and buy books, magazines, etc. at Kindle store. Kindle store isn’t an internet, it is same technology as advanced cell phones. You search foe books by some key words by typing the words on the keyboard. You can read before you buy. Everything you buy is stored online.

Anyway, there are buttons and keyboard for you to turn pages, highlight or add a note while you reading a paragraph. You don’t need to worry about the electric; you can read for days without plugging in. It’s simple to use and you can read anywhere, anytime.

Amazonkindle’s target audience is the people who love reading but they don’t want to carry such a heavy book out and the people who have no time for shopping so then they can find and buy their favourite books on kindle stores. Also, the target audience can be the parents who want their children learn more and no need to buy so many books and an expensive dictionary.

Of course, it is profitable in the Hong Kong market. And I wonder on one will not like Amazonkindle, will they? It’s small and easy to use and saves our place. Using Amazonkindle, no computer is needed. That’s the main point, I think. Using Amazonkindle, look up new words, no dictionary is needed, this important too. The Amazonkindle makes things convenient for the people.

Comment by YauWaiMei-WINDY2a37

Amazon Kindle is a kinds of Hi-tec product for
reading E-books. It is very convenience. We can read books anytime and anywhere. It likes a huge library.We can read more than thousands of
E-books, newspapers, magazines and blogs. It has large memory and many functions such as Mac machines and SD card. We also can look up the words that we don’t know by using the dictionary in it. However, I don’t like the design of this
E-book reader although it is useful. The screen seems small and the colour just black and white only. It is not colourful enough. The target audience of Amazon Kindle is teenagers and people who like to read books. They are very glad to have this excellent products so they would like to buy. I think the teenagers like some
High-class electronic products. Moreover, I think it is profitable in Hong Kong because We like to try different things.

Comment by Kwok Ho Yiu Yoyo 2c 17

AmazonKindle is a electroic book.We can find the favourite book by use our finger-tips to push.The unique feature is this product can save a lot of money to buy books and can easy look up the words in the dictonary in this too. Their target audience is student.Their target consumers are 5-20 years old ‘s people because they all can read books.No,I don’t think this book can sell in hong kong because i think this will be very expensive and heavy.

Comment by Alan Cheng(2a3)

I like those students who do paragraphing!

As you grow up, your writing should be divided into different paragraphs. Even a primary student can do it, why can’t you?

><

Comment by Nikki Bouteiller

Bouteiller :
Must write down a mind map on the notebook and write down 100 words in the notebook

Comment by Alan Cheng(2a3)

Mrs Bouteille:
Must write down a mind map on the notebook and write down 100 words in the notebook

Comment by Alan Cheng(2a3)

Amazon kindle is an electronic book reading device. You can use it to read books, newspaper, magazine and weblogs. It is a convenient gadget to let you read under sun light and with a 10.3 ounces weight only. It has the same size of a typical paperback; you can bring it to everywhere and read it anytime. It is easy to use too. If you want to search in a dictionary, just click the button “look into”, then you can get the meaning of the word. It eliminates the kind of constraint of PC and PDA. You can buy the books easily .You go in the kindle store and you can read a few paragraphs before you buy. If you want to search a book, you just select the “shop” button and use the store search, then type in the book name, that’s it. And there is an advantage: everything you buy is stored online too. This gadget has many others advantages, like you can read for days without plugging in, no data plans, no wireless bill, no computer is needed, no worry about the re-charged and no upfront annual contract. It has a capacity of 200 books, magazine, newspaper, magazine or blogs. Every morning when you wake up, updated newspaper will already post in your kindle and the blogs will also be updated.
I think the unique features or functions of this gadget are easy to bring out, and it saves your place and money.
I think their target audiences are students and adults because it has a design for convenience and relaxing, the students under the pressure from their parents need to have a gadget for leisure. This gadget can makes them relax and it can let them to know more the world. The adults need the kindle because they need a convenient way to learn and read.
But I do not think that the Amazon kindle is profitable in the Hong Kong market because it is very expensive. My daddy has a gadget like Amazon kindle, but it was bought from the mainland, China. He had tried to look for it in Hong Kong for a long time but he failed. It shows that the gadget is not popular in Hong Kong.

Comment by Chan Tsz Kei -2C(2)

THE FINAL:

Amazon kindle is an electronic book reading device. You can use it to read books, newspaper, magazine and weblogs. It is a convenient gadget to let you read under sun light and with a 10.3 ounces weight only. It has the same size of a typical paperback; you can bring it to everywhere and read it anytime. It is easy to use too. If you want to search in a dictionary, just click the button “look into”, then you can get the meaning of the word. It eliminates the kind of constraint of PC and PDA. You can buy the books easily.

You go in the kindle store and you can read a few paragraphs before you buy. If you want to search a book, you just select the “shop” button and use the store search, then type in the book name, that’s it. And there is an advantage: everything you buy is stored online too. This gadget has many others advantages, like you can read for days without plugging in, no data plans, no wireless bill, no computer is needed, no worry about the re-charged and no upfront annual contract. It has a capacity of 200 books, magazine, newspaper, magazine or blogs. Every morning when you wake up, updated newspaper will already post in your kindle and the blogs will also be updated.

I think the unique features or functions of this gadget are easy to bring out, and it saves your place and money.

I think their target audiences are students and adults because it has a design for convenience and relaxing, the students under the pressure from their parents need to have a gadget for leisure. This gadget can makes them relax and it can let them to know more the world. The adults need the kindle because they need a convenient way to learn and read.

But I do not think that the Amazon kindle is profitable in the Hong Kong market because it is very expensive. My daddy has a gadget like Amazon kindle, but it was bought from the mainland, China. He had tried to look for it in Hong Kong for a long time but he failed. It shows that the gadget is not popular in Hong Kong.

Comment by Chan Tsz Kei -2C(2)

AmazonKindle is a Hi-tech product.It’s a electronic notebook for you to search and find and buy your favourite books, magazines, newspaper, etc.

It’s easy to read under bright sunlight. It saves your place and if you want to check the dictionary.

You can search, find and buy books, magazines, etc.At Kidle store. Kindle store isn’t a internet, it is same technology as advenced cell phones. You search foe books by some key words by typing the words on the keyboard.

It’s target audience is the people who love reading but they don’t want to carry such a heavy book out and the people who have no time for shopping so then they can find and buy their favourite books on kindle stores.

However, I think it is not really profitable in Hong Kong because there are libraries everywhere, such as public libraries and school libraries, it is convenient enough. The cost of book maybe too costly and the AmazonKindle is expensive too.

However, I think it is not really profitable in Hong Kong because there are so many libraries, such as public libraries and school libraries, it is convenient enough. The cost of book maybe too costly and the AmazonKindle is expensive too.

At it matures, AmazonKindle should reduce costs and become very popular in everwhere of the world.
It may instead the library.I really look forward the AmazonKindle.

Comment by Cheng Chi Pan (2c 04)

Sorry, I write this “However, I think it is not really profitable in Hong Kong because there are libraries everywhere, such as public libraries and school libraries, it is convenient enough. The cost of book maybe too costly and the AmazonKindle is expensive too.” twice.
Because I write into the word file and copy to the commemt.So I copy it twice.So sorry.= =

Comment by Cheng Chi Pan (2c 04)

Amazonkindle is a new production for reading books. The selling price is US$400. The dimension is 7.5”x5.3”x0.7” and 10.3 ounces. There are 4 buttons on 2 sides for page forwards or backwards. That’s very convenient. For page up and down, it is controlled by using finger. The system of the product is wireless as advanced as phone. No computer needed. The background of the screen is white and like an electronic paper. While we read it under sunshine, that’s easy. The font is black and size can change in 6 so that we can read easier.

Because the product is wireless, we can buy the books from online bookshop by using credit card and US$9.99 for each. We also can read news from it but it needs to fee. About US$5.99~14.99 for a month.
The unique features from others is the QWERTY keyboard.. When we search the book, we can easy to do so. The design is likely easy to hold it.
After reading the video, although I am not interested in, maybe other teenagers are. This product can help earth because we don’t need much of tree now. And also good for them with good habit. But it’s not profitable to Hong Kong because it doesn’t have Chinese version. Maybe after few years, it’ll be very popular.

Comment by yeung 2C33

AmazonKindle is a electronic book(e-book) which is a kind of hi-tech product.
You can use it to find your favourite books by use the search engine.
You can use it to read magazines,newspapers and blogs also.
It has a function like dictionary.We can check the words that we don’t know.
Their target consumer is the people who were busy and need to go to work.
The age group is between 18-40.
Because they can’t bring a big size notebook computer or many books to go to work.
It is very small(only 10.3 ounces).
It is easy for you to use it in the street.
I think it is profitable in the Hong Kong market.
Because the most of Hong Kong people are very busy and their home is small.
It can help them to save the spaces.
The Hong Kong people may not have time to go to libary.
They can read the book at home or in the street.
It is a useful product for them.

Comment by Cathy(2c.22)

AmazonKindle is like a electric book for you read books,newspaper,magazines in any time and any there.
The weight of the AmazonKindle is 10.3 ounces.It is very to carry.
It is easy to read in bright sunlight, not like the books reflect light in bright sunlight.
When we want to find the books, just type the name of the book, then “ok.”
It can save our place because it is very small.
When we find a new book in the AmazonKindle, we can read before we buy.
The cost of the book is$9.99.It is very cheap.
Their target audiences are people who like reading books.
The ages of them are20-40.
I think it is profitable in the Hong Kong market.
Because Hong Kong people want to convenient.
I think AmazonKindle can satisfy us.

Comment by Ricky Lam(2c_21)

Amazon Kindle is an e-book reader–an embedded system for reading electronic books.We can use it to read the newspaper.books,blogs.It weight only10.3 ounces.If we found that we don’t know some words in the book ,we can look up the word in the Amazon dictionary.If we want to find our favourite book,we have two ways to find.First,select the shop and kindle store from the menu.Then,use store search and use the keyboard th type the author or the book title.Finally,use select weel to choose our book.Or we can brownse the bookstore on amazon.com,and then we can see thousand of best sellers,the book have free sample (we can read before we buy),If we have chosen our book,we can click the select weel and dowload the book in a minutes.It has same tehnology as advanoed cell phones,we can connet like our cell phone connect(If we want to sign up contracts,data plan,wireless bill.No computer needed).I think the target audience of them are age 25 or above.Because it is really suitable for them.I think it is not profitable in the Hong Kong market now because I think it is quite expensive to Hog Kong people.

Comment by kiko2C

AmazonKindle is an electronic book.This electronic book include book,magazines and newspaper.You can read them anywhere.We can find our favourite book by use our finger to pressing the search button.The unique features and functions of this gadget is it is easy to read in spite of standing under the sun.Their target audience is people who like reading books,but i think they will not like carry so much books to go into the street,so I think this product is suitable for them.Their target consumers are 20-30 because nowadays teenagers only play computers games and will not read book and magazines.I think it is not profitable in the Hong Kong market.It is because Hong Kong citizens is very busy and they will not have time to buy or read books.

Comment by Chow Kin Fung 2C07

AmazonKindle is an e-book reader–an embedded system for reading electronic books. It uses an electronic paper display. The Kindle can be used standalone without a computer. On the release day, the Kindle Store had more than 88,000 digital titles available for download, but that number has steadily increased. Amazon subsequently lowered the price to $359. I think AmazonKindle can have profit if it selling in Hong Kong, because it’s useful and novel. 😛

Comment by Brian 2A26

AmazonKindle is an electronic book.It’s selling price is 399 USD and it weights 10.3 ounces.It is about the same size as the typical paper bag.

We can find our favourite books by using our thumbs to simply roll the select wheel.

There are a lot of special functions in AmazonKindle.First,AmazonKindle can change the size of the words by pressing the text key on the keyboard.Second,the inbuilt memory can store 200 books.Also,we can read for days without plugging in.The electric supply time is long.We also can check the dictionary when there are some new words that we are don’t understand.AmazonKindle uses the electronic paper technology so it is easy to read in bright sunlight.And we can surf the net easliy because there is a software – Amazon Whispernet.We can surf the net without paying money.We can read newspaper everyday too!It can delivers the newspapers in the morning.

I think the target audience of AmazonKindle is the people who like reading books. The target consumers are the people age between 10-50 because the students and businessmen need to improve their knowledge though reading books so they need a convenient product to help them to improve their knowledge.

I think AmazonKindle is not profitable in the Hong Kong market because the Hong Kong citizens works hard,they don’t have time to read.And this product include lots of functions.Poor people can’t afford the expensive cost of the product.

Comment by Shum Ka Kiu,Erica 2a(29)

“Amazon kindle” is an electronic book. This electronic book has many functions, such as e-mail function, news paper function, reading function and dictionary function.

We can use this gadget anywhere, especially in bright sunlight. We can’t see all of the words in PDA and notebook in the bright sunlight but this gadget can let us see it.

I think the target audience of this gadget is the secondary school students and university students. It is because the function in this gadget is fit for them and also they can learn more from this gadget.

I think “Amazon Kindle” is profitable in the Hong Kong market. It is because it is so convenient to the students to learn more and the price of this gadget is not too expensive.

Comment by Sammi (1) 2A (12)

AmazanKindle is an e-book reader. You can read books, magazine, newspapers and blogs anywher and anytime you want. It is about 10.3 ounces. It is easy to read outside with bright sunlight. The bottons are on both side, so you can control it with your hands.

We can find a book in the menu of the ‘shop and kindle shop’ botton. Ther are thousands of books inside there. And everything you buy are stored online. If you are not understand with the meaning of words, you can check it on the dictionary inside. Also, you can save page which you are reading.

The target audience of this gadget are the book and computer fanatics. The target customers are the epople who working. Because this gadget is more useful for these people. They no needto take their heavy books everywhere.

I don’t think this product is suitable for Hong Kong because ther are not to much people like to read books, they prefer songs more.

Comment by Kan Wai Chi 2C(15)

Amazon Kindle is a New Hi-Tec product for us to reading. It just likes the fusion of computer, dictionary, story books, magazine, newspaper, etc.
There are few functions in this “book”. Firstly , we can store the books ((at least 200)) that we like it this “book”. Besides that, we can also read the newspaper in the morning everyday. And the news are up dated everyday!
When we reading, there must be some new words for us. At this time ,we can use the dictionary function of the “book”. We can type the words that we don’t know and then search the definition.
We can type the name of the book or the book store, than there may be some information of that book. So, it is easy and convenient for us to find our favorite books!
{We can read the books before we buy it too~}
I think their target audiences are the people who are busy all time and this can help them to safe a lot of time to reading. When they are taking the car, they can take out this “book”.
Especially for the commercial people, they will not have enough time to buy newspaper everyday.
In addition, the “book” is safe place.
There are a lot of advantages of this product. And it is useful . So .I think it is profitable in the Hong Kong market. =]

Comment by Kelly 2C 3

{ THE FINAL }
Amazon Kindle is a New Hi-Tec product for us to reading. It just likes the fusion of computer, dictionary, story books, magazine, newspaper, etc.
There are few functions in this “book”. Firstly, we can store the books ((at least 200)) that we like it this “book”. Besides that, we can also read the newspaper in the morning everyday. And the news is up dated everyday!
When we reading, there must be some new words for us. At this time, we can use the dictionary function of the “book”. We can type the words that we don’t know and then search the definition.
We can type the name of the book or the book store, than there may be some information of that book. So, it is easy and convenient for us to find our favorite books!
{We can read the books before we buy it too~}
I think their target audiences are the people who are busy all time and this can help them to safe a lot of time to reading. When they are taking the car, they can take out this “book”.
Especially for the commercial people, they will not have enough time to buy newspaper everyday.
In addition, the “book” is safe place.
There are a lot of advantages of this product. And it is useful. So .I think it is profitable in the Hong Kong market. =]

Comment by Kelly 2C 3

Amazonkindle is a kind of hi-tech gadget for finding your favourite magazines, newspaper etc.

If you want to find your favorite book, you can find it in the search book engine system in the kindle store.

This gadget has many functions. For examples, you can check the dictionary in this gadget. You can also read the words easily under a bright place.

I think their target audience is adult, the age that is between 20 to 40 because they are busy and they can use this gadget frequently.

No, I don’t it is profitable in the Hong Kong market because I think it will be quite expensive.

Comment by Jimmy 2C40

Amazon Kindle is an e-book reader.We can with the freedom to download what we want.Kindle lets us download and read the beginning of books for free.There is no glare. It’s not backlit.It is clearer,easier on the eye than the printed word.Also it an beread as easily in bright sunlight.Their target consumers can be everyone.It is because everyone can enjoy their reading with this gadget.I think it is profitable in the Hong Kong market because it is very crisp and functional.Also,we can read comfortably at anywhere and any time.

Comment by TAM CHAU WING

Amazon Kindle is an e-book reader.We can with the freedom to download what we want.Kindle lets us download and read the beginning of books for free.There is no glare. It is not backlit.It is clearer,easier on the eye than the printed word.Also it an beread as easily in bright sunlight.Their target consumers can be everyone.It is because everyone can enjoy their reading with this gadget.I think it is profitable in the Hong Kong market because it is very crisp and functional.Also,we can read comfortably in anywhere and at any time.

Comment by TAM CHAU WING

Amazon Kindle is an e-book reader.We can with the freedom to download what we want.Kindle lets us download and read the beginning of books for free.There is no glare. It is not backlit.It is clearer,easier on the eye than the printed word.Also it an beread as easily in bright sunlight.Their target consumers can be everyone.It is because everyone can enjoy their reading with this gadget.I think it is profitable in the Hong Kong market because it is very crisp and functional.Also,we can read comfortably in anywhere or at any time.

Comment by TAM CHAU WING

Amazon Kindle is a hi-tech gadget of reading and buying books, magazines, newspaper and web logs in anywhere, anytime. It is about same size of a paper bag, which weight is 10.3 ounces. The screen can touch by the fingers, such as turn the pages, select the items and etc. It is easy to read in bright sunlight and can save your place. Everything you have read can make the book marker.
Kindle store is for buy the books. You can search the books which you are interested easily. Even you can read the book before you buy. The bestsellers are just $999 or less than it. It can research even more. It also can read the personal document, such as Microsoft Word files. You can email the files to the Kindle. It has hundreds of pounds of reading material all in one small package.
Anyway, you can find it is easy to reading your favourite books.

Comment by Sharon 2C(12)

It is a wireless place to read books ad magazine. It’s like an e-book.
We can use the kindle stone to find our favourite books.
It is easy to read in bright sunlight, easy to turn the page. We can choose the size, save the place. Everything you buy is stored online. It is same technology as advanced cell phone. No annual contract. No data plans. No wireless bills. No need to wait. No computer needed. You can read for days without plugging in. Newspaper is ready for you to read everyday morning. We can use kindle dictionary to look up the words that we don’t know.
Their target audiences are the people that love reading books very much. It can be any age group for buying this product. It’s because it doesn’t have any limit.
Yes, because the parents can encourage their child to read more books and train up their children English level. They bring this product instead of a heavy book.

Comment by Christie=](2A19)

AmazonKindle is a ‘mini computer for you to read books, news, blogs and magazine. We can find our favorite books by the searching function. Its size is same as the typical paper bag. The screen of it is easy on eyes, because it is using electronic paper display. There are buttons on two sides, so we can use either hand to change pages. We can book mark pages with it. We can also read the books before we buy it. When we are reading and we don’t know a word, we can check it out with a dictionary. Moreover, We need not to sign any contract for using AmazonKindle. The AmazonKindle has no data plan and wireless bills. It is quite small and it can save your place. I think the target audience of AmazonKindle are officer, boss and secretary, and the age group is between 20 to 30.It is because people in this age group would like the hi-tech products more than others and they need the AmazonKindle’s help. I think it is profitable in the Hong Kong market, because people in Hong Kong like reading books and they have quite a lot of times when they are traveling to work. Therefore they can read books at the time when they are traveling to work.

Comment by Janice WOng

AmazanKindle is a now wireless device.The characteristic of this gadget is easy to carry in everwhere,everytime.Besides,the sizes of kindle is about a typical paperback.Also,we can find our favourite books,newspapers and blogs by using the function of kindle store.There are some unusual
functions and features of Amazon Kindle.Firstly,the weight of Kindle is only 10.3 ounces.Secondly,we can easy to read under sunlight because Kindle use an eletronic paper display.Thirdly,Kindle can save your place when ever you reading.Fouthly,if the reader come across they don’t know while reading,Kindle dictionary can look it up for them.Finally,we can highlight,add a note or clip an entire page.
The target audience of Amozonkidle is the people who like reading by using the the high-class gadget.The age of the target consumers is mainly around 20-40 because these age group are educated adapt to use high-tech product.
I think it is profitable in the Hong Kong market because the price of the product is affordable bt most Hong kong people.

Comment by Sam 2a(2)

[THE FINAL ]

Amazon Kindle is an e-book reader. We can with the freedom to download what we want. Kindle lets us download and read the beginning of books for free. There is no glare. It is not backlit. It is clearer, easier on the eye than the printed word. Also it can be read as easily in bright sunlight .Their target consumers can be everyone. It is because everyone can enjoy their reading with this gadget. I think it is profitable in the Hong Kong market because it is very crisp and functional. Also, we can read comfortably in anywhere or at any time.

Comment by TAM CHAU WING

I have post it but why i can’t see. > < T^T

Comment by Lo Pui Sum 2A(20)

Kindle is Amazon new wireless reading device. You can read books, newspapers, magazines, web logs and personal documents by it. It is the same size as a pical paperback which is 10. 3 pounces. You can read for days without plugging in. It has a vast capacity to hold 200 reading materials. You can also exchange the SD memory card to expand the capacity. The screen is electronic paper display. It is easy to read under bright light. There are plenty of functional buttons. Such as page turn buttons on the both sides. They’re for turning to the previous and next page. Select wheel for choosing items. Change the text font by using text key.

You do not need to care about where, when and how to read. It is really a timeless device. This new device provides a convenient and simple condition for you r reading.
Inside the Kindle, the Kindle Store is a place to search, buy, and find things. You can read few pages before you buy. The bestsellers only cost USD9.99 and they will be stored online after you bought automatically. The cutting edge technology is like advanced cell phones. But it ignores the defects of phones. Annual contracts, data plans, wireless bill and computer are unnecessary.

If you would like to read your own documents on the Kindle. Just send an email to it wirelessly. The blogs online are updated. The Kindle can deliver newspaper/magazines every morning. You can look up difficult lexicons without interrupt your reading. Or you can highlight the significant sentences, add a note, clip an entire page for reference.

The target audience of AmazonKindle is the busy readers. That is the adult. I think. It is profitable in Hong Kong market because the HK merchants also like to read. However, they don’t have time to borrow a book from libraries or buy from bookstores. Kindle is certainly suitable for them to save time and fall to the world of books! The only disadvantage is there are no images. On the understanding that the illustration or images are shown. This will be perfect. Kindle is a technology landmark; indeed, it made reading simple.

Comment by Chloe

typical (line 3)

Comment by Chloe

Amazon Kindle is a electronic book,such as PDA but Amazon Kindle’s funtion is more than a PDA.We can use the kindle saerch to search our favourite books,can search all the books from any store.We can use it to watch newspraper every morning easliy.
If you don’t know the meaning of the words during reading you can use the dictionary inside the Amazon Kindle.And it is only has 10.3 onuces,so it is easy to bring.We can also use it to download music!The target audience is teenagers and adult about 15 to 40 because it can make teenagers to learn more English.
I think it is profitable in Hong Kong because it can connect the internet easliy by using the wi-fi,can learn more English and it is easy to bring.It is very useful!

140 words

Comment by Lo Pui Sum 2A(20)

The Amazon Kindle is a kind of electronic book. There are 3 main items of the reading material. They are books, newspaper and magazine. It’s very light and it only weights 10.3 ounces.
It is easy to read in bright sunlight. And it’s easy to control. To choose a book, you only need to use your thumb to move the cursor. We can change the size of the words by pressing the button, which is at the bottom of the right hand side. For turning pages, just press the button of both sides of it and the left one is for going backward and the right one is for turning forward. There’s a keyboard for typing the words.
We can searching a book and read it and see if you like it or not before you buy. We can read it for days without plugging in.
There’s a dictionary inside. It’s good for learning and understanding. The news is updated every day.
Lastly, I think it is very good for the Hong Kong people because people in Hong Kong are very busy and they don’t have many times for reading the news everyday. If they have the Kindle, they can read it on the bus, while eating, or may be waiting for someone. Besides, many people in Hong Kong don’t like to store many books, newspapers or magazines at home. With the Kindle, we can save our place and also we can cooperate to the eco-awareness nowadays.

Comment by Kristy2a34

The AmazonKindle is an electrical book and magazine. You can use it anywhere and time. It contains 10.3 ounces and reading in a PC or PDA. You can easy to read in bright sunlight. You need to read before you buy. Everything you buy is stored online. When you use it, you no need to have computer anymore. You can read for days without plugging in.

Their target audience is someone who like reading so much. But I think it will not popular in Hong Kong market. Because there are not many people like reading in Hong Kong. And also it is so expensive. Not many people can afford it.

I think it is a perfect design and it may profitable in America.

Comment by 2C (9)Dai Ching Man,Kelly

AmazonKindle is an electrical book.It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whisper net. We can find the books of the way:touch, push or seachYou can type the name by the key on it. If you are hesitate to the book or not, you can have a preview with it. Of course, its function more than that, it is easy to read behind day light its dictionary, large memory for save many books.teenagers. They reached the high technological products.

Comment by ngan hiu fung

AmazonKindle is a new wireless reading device. It can use to read books ,magazine ,newspaper and blog. It size like a paper bag, and it is only 10.3 ounces You can read it anywhere and anytime. Don’t worried about reflect light ,it is easy to read in bright sunlight, so that you can read it outside on sunny day as inside in office. You can turn pages by the simple touch of the turn button. Use the select view when you want to choose an item on page menu. If you want to pack a new book, use your thumb to roll the cursor up and down ,and press the select button to make selection. You can change the text index by pressing text button, Save every thing that you read. Also ,you can bookmark the pages. There also has a internet bookstore called “kindle store”. Most of the books have sample ,you can read it before you buy the books. You can buy the books by USD 9.99 or less than. The AmazonKindle is good .It use same wireless technology as advanced cell phones ,but you no need to sigh up annual contracts, no data plan ,no wireless bill and do not need computer at all. The AmazonKindle has long battery ,you can read books for days without plugging in. When you come across a word you do not know , you can go to the line and press the select view and choose “look up” from the menu. If you want to pack a new book, go into the booklist ,use your thumb to roll the cursor up and down ,and press the select button to make selection.

The AmazonKindle is easy to use.

The target audience are the people who like to read books and like hi-tech technology ,also the busy man will buy it because it is convenient to bring and they will use their spare time to read books or newspaper. Hong Kong residents are really busy ,so The AmazonKindle is profitable in the Hong Kong market.

Comment by Jeffrey(2c 11)

AmazonKindle is a revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper. It is only weights 10.3 ounces. As the result, we can read anywhere and it is easy to bring.

Buy a book and it is auto-delivered wirelessly in less than one minute. We can go to Kindle Store to find our favourite book by download and read first chapters for free before you decide to buy.

Other side, it has many functions. More than 850 top blogs from the worlds all updated wirelessly throughout the day. High-speed data network (EVDO) as advanced cell phones-so we never have to locate a hotspot. No monthly wireless bills, service plans, or commitments-we take care of the wireless delivery so we can simply click, buy, and read.

I think their target audience are teenagers and adults who are around 14 to 30+ year old. It is because they compare contact the electronic products frequently. In addition, I think it is profitable in the Hong Kong market because majority of people are keen on electronic products and they use it in their daily life.

Comment by Katie Ho(2A08)

The AmazonKindle is a electrical book that save many different kind of books inside it.

We can find our favourite books by download from the Kindle Store.

The unique features/functions are this product can show the book’s words under the sunlight more clearly than the real book.And it can save many different kind of books into a little small fuselage,so it is more easily to carry.

I think the target audience is the officers and the people who need to work from place to place.The age group is from 25-50 because most of the officers are these group of age.

I think it is profitable in Hong Kong because many people are officers and businessmen.They need to carry some information from place to place for working.Now they only need to pay for $3100 and carry more than 100 books!That’s so cheap for their hot property.

Comment by Angela 2A(10)

AmazonKindle is a PDA. We can read books, magazines, newspapers and blogs in anywhere and anytime. It is easy to read in bright sunlight. We can find our favourite book and buy in stored online. It is easy to bring. You can press up and down to control your PDA. You can read anything in this PDA. If you don’t understand the words, you no need to check your own dictionary. You can look up the words in this PDA. Also, you can save your place. The unique feature of this gadget is save your place and read you can read the article before you buy. Their target audience are businessman. The age group of their target consumers are 35-45. It is because they are professional businessman. I think it is profitable in the Hong Kong market because Hong Kong is a busy place. People do anything is very quickly. If we have this PDA, we can economize more time.

Comment by Wong Hiu Fu 2c (36)

AAmazon Kindle is an e-book reader–an embedded system for reading electronic books (e-books)–launched in the United States by prominent online bookseller Amazon.com in November 2007. We can download our favourite books from online with it。The internal memory of the Amazon Kindle can hold approximately 200 non-illustrated titles.[2] Users can download content from Amazon in the proprietary Kindle format (AZW), or load unprotected Mobipocket (PRC, MOBI) or plain text content. The user can bookmark, highlight and lookup content. Pages can be dog-eared for reference, notes can be added to relevant content, and text can be highlighted. I think it is profiltable in the HongKong market. Because HongKong People always very busy .They want to read book in their space time. Don’t they may not want to carry their books out. So their may need this one. Easy to carry out and can read any books you like.

Comment by Katrina (2C 25)

Amazon Kindle is an electrical book that people can carry it to everywhere and easily to take it out for reading.

We can find your favourite books by searching the engine store.

The unique features/functions of this gadget are when we read the AmazonKindle under the sunlight of show all one clear delicacy;compare under, colorful LCD of general notebook computer holds an act even if high monastic rules space, but is “see light dead”.

Their target audience of this product is some people who are interested in reading of different kind of books.The age group is 3-80,because whatever your age,you can read the book easily and enjoy the book yourself.

But I think it is not profitable in Hong Kong market because it is about $3112 for each of this product.I think not many people will buy it just for more easily to read the books.

Comment by JackyLaw 2a14

Amazonkindle is a wireless device that can save a lot of things. For example, you can read books, magazine, newspaper and blogs from it. It is about 10.3 ounces only. You can use it anywhere, anyplace. You can use it under sunlight because it is made of electric paper. You can control it buy using your palm or your hands. It can save your place. By using Kindle store, you can buy or find things to read. And the prices of some bestsellers are only for $9.99. You can use the dictionary function of it when you are reading. For the battery, you no need to worry about recharging. You can read for days without plugging.
I think that the target audiences of this product are the young people who are between ages twelve to thirty something. For the old people, they don’t need to read at all. The young people are the group who need to read most frequently. And I think it is profitable in the Hong Kong market because the people in H.K. want to be fast. It can help them to reduce time.

Comment by Elaine 2c35

Amazon Kindle is an electrical book that you can read books, magazine, newspapers and blogs. If you want to find your favorite books, you can use the search engine to find it. This gadget has many functions and features. You can read the kindle in sunlight, the battery that let you can read the kindle during a whole day. Also you no need to download the electronic books on Amazon by computer , it has a Wi-Fi itself. The kindle will update the lately magazine and newspapers for you. The target audience of this product is the people who can read, because reading is for your life. I think this book is not profitable in the Hong Kong market, because Hong Kong people like reading in a book store that to feel the breath of the book store.

Comment by Chou Ho Yee 2a(4)

AMAZONKINDLE, such a hi-tech gadget. It can be instead of the computer. Its size is just a typical paper bag and its weight is just 10.3 ounces. We can read newspapers or magazines through this package. Since it is an electronic paper screen, we can easy to read the newspapers in bright sunlight. It contains hundreds of pounds of reading material. We can find our favourite books through the search function. We can read it before we buy it and the best sellers are just $9.99 dollars. If our eyes are not good, we can change the size of the words in the screen. It contains 6 different sizes of words. There is a kindle dictionary in it. We can highlight the words we don’t know or add a note on it and check out the words. We can also read for days without plugging in. The most convenient and best thing of the AmazonKindle is, when we get up in the morning, the newspaper already waiting for you to read. Since this function, a lot of businessmen and age 18 to 60 are the target audience of AmazonKindle. It is because the businessmen are very busy every day. They don’t have enough time to turn on the computer to read the newspapers for a long time. So, they can read the newspapers and magazines when they are on the bus for go to work. As this result, I think it is profitable in the Hong Kong markets.

Comment by Roger

AmazonKindle is a new wireless reading device that let we read books, magazines, newspapers and blogs anywhere, any time.
We can use kindle saerch to search our favourite books,we also can search all the books from the store.

It has many features.It is only 10.3 ounces. It is easy to read in bright sunlight. We can change the size of the words by ourselves. It save the place so that we can bring it anywhere. It has dictionary to help us to find out the meaning of the words that we don’t know.

The target audience are the people who like reading books because they don’t have time to buy the books so they want to read on the AmazonKindle.

I don’t think it is profitable in the Hong Kong market because it is quite expensive to us, many people will prefer buying books in instead of buying AmazonKindle.

Comment by Susana Chin

Amazon Kindle is an electronic reading book. We can search our favourite books in ‘store search’. It is very easy to control, so everyone can use it. It just like a paper and it is easy to read in bright sunlight. It has six font sizes you can choose, so you can read the books more clearly. You also can read for days without plugging in. In addition, it is very light, it just takes 10.3 ounces. If you have a word you don’t know, you can use a kindle dictionary in Amazon Kindle. It is more convenient than you go to check the dictionary. If there has a paragraph or pages that you want to refer you can highlight, add a note or clip an entire page. It has many types of newspapers and magazines you can subscribe. I think their target audience is middle-aged people, because they can support. I think it is not profitable in Hong Kong because most of the people in Hong Kong like free downloads. (173 words)

Comment by Trini Or

AmazonKindle is an e-book reader–an embedded system for reading electronic books.The Kindle can be used standalone without a computer.We can find our favorite books with the search engine in the kindle store.I think it is very convenience because i can always read my favorite book.i want to have one but it is expensive.

Comment by Debbie ho (2c 14)

AmazonKindle is a kind of electronic book which is like a paper back and it is 10.3 ounces in weight. It is easy to read in bright sunlight and it will not hurt your eyes and it saves place.
We can find our favourite books by using the’Store Search’. You can type the name of the author, or the title of the book. If you don’t have a particular book in mind, you can just browse. There are thousands of bestsellers which provide samples there, so you can read before you buy the books.
The unique function of this gadget is: you can turn a page by simply touching a button. You can also use the selected reel to go to selected items on the menu. If you want to change the size of the text, you can press the text key on the keyboard.
The target audience of AmazonKindle is fans of electronic gadgets. I think the age group is from 15 to 30, because teenagers and young people like to read books and like new things.
I think it is profitable in Hong Kong, because in U.S.A, the price is $9.9, which is $75.24 HK dollars, so I think a lot of people may want to buy it.

Comment by Koey 2a 11

The Amazon Kindle is a wireless eBook reader that allows you to download and read books, newspapers and notable blogs on the go. We can find our favourite books by using the kindle store. Also you can use the store search to find the book you want. In addition, you can read before you buy. If you want a book, you can buy one of 80,000 books from Amazon all for just $9.99 each and download them in under a minute.

The weight is only 10.3 ounces. It is easy to read in bright and sunlight. It also saves your place. It no needs to worry about no annual; no data plans, wireless bills. It is same technology as advanced cell phone. You can read for days without plugging in. There are hundreds of pounds of reading material all in one small package. You can also highlight, add a note or clip an entire page. In addition, you can check the words you do not know while you were reading.

The target audience of Amazon Kindle is the people who love reading. The age of the target consumers is around 15-45. Because some are students, teachers… they can read everywhere they want. I think it is profitable in the Hong Kong market because Hong Kong is a modern city. Many people they would think that the books are very heavy to bring everywhere. So I think they will buy them.

Comment by 2a39yeung yuen ting (alice)

AmazonKindle is a IT book let us to read books, magazines, newspapers and blogs.We can use the Amazon’s wireless internet to buy the books that you would like to read. You can just type the author or the title of the book than you can buy the book you like.Buy the books in the internet is quite simple for other gadget. Most of the other company can do that,the special is it do not need to use the computer to do that.Other company can not do something like AmamzonKindle.

The most unique function for AmazonKindle is reading in bright sunlight, I have’t see a phone or an computer can use in a bright sunlight even my most favourite NDSL cannot do it too,so it is the most unique function for AmazonKindle.

Their target audience is the people who worked in officeand the ages are about 18 to 40, because this ages of people would like to try the new electronic things and it is useful for this ages people.

I think it is not profitable for Hong Kong market because it is not many people love reading and many people need to work every day.For this two reason, I think it is not profitable fo r Hong Kong market.

(More other things(just like the design, the history etc.)I will write in the note book.)

Comment by WONG HANG TAT

Amazon Kindle is a IT book let us to read books, magazines, newspapers and blogs. We can use the Amazon’s wireless internet to buy the books that you would like to read. You can just type the author or the title of the book than you can buy the book you like. Buy the books in the internet is quite simple for other gadget. Most of the other company can do that, the special is it do not need to use the computer to do that. Other company can not do something like Amazon Kindle.

The most unique function for Amazon Kindle is reading in bright sunlight, I haven’t see a phone or an computer can use in a bright sunlight even my most favorites NDSL cannot do it too, so it is the most unique function for Amazon Kindle.

Their target audience is the people who worked in office and the ages are about 18 to 40, because these ages of people would like to try the new electronic things and it is useful for this age’s people.

I think it is not profitable for Hong Kong market because it is not many people love reading and many people need to work every day. For this two reason, I think it is not profitable for Hong Kong market.

(More other things (just like the design, the history etc.)I will write in the note book.)

Comment by WONG HANG TAT

AmazonKindle is such a small gadget that collects magazines, books and newspaper. It weights only 10 ounces. It just likes a real paper when you look on it. As a result, you can use it every time and everywhere. We can find our favourite books through a search engine. We can type the book name with the buttons and press ‘search’. There will be many results and we can choose them. There are three unique functions of this gadget. First, we can buy our favourite books. Second, we can read every time and everywhere. Third, the newspaper will be updated every day. The busy and lazy people are their target audience. The 18+ are their target consumers, because they can afford this gadget theirselves. It is profitable in the Hong Kong market because the cadence in Hong Kong is fast. This facility gadget can convenient us.

Comment by Phoebe Tam ( 2A 32 )

The AmazonKindle is an electrical book that save many different kind of books inside it.

We can find our favourite books by download from the Kindle Store.

The unique features/functions are this product can show the book’s words under the sunlight more clearly than the real book.And it can save many different kind of books into a little small fuselage,so it is more easily to carry.

I think the target audience is the officers and the people who need to work from place to place.The age group is from 25-50 because most of the officers are these group of age.

I think it is profitable in Hong Kong because many people are officers and businessmen.They need to carry some information from place to place for working.Now they only need to pay for $3100 and carry more than 100 books!That’s so cheap for their hot property.

Comment by Angela 2A(10)

AmazonKindle is a revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.
i think the target audience should be some worker and stdents.
Maybe it can profitable in the Hong Kong market, because Hong Kong people is very busy , then you can check something easily with this one.
Another things is, if it is colourful, i think should be more beautiful.

Comment by Florence Tsang 2c ,34

AmazonKindle is a revolutionary portable reader that wirelessly downloads books, newspapers, magazines and blogs to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.
i think the target audience should be some worker and stdents.
Maybe it can profitable in the Hong Kong market, because Hong Kong people is very busy , then you can check something easily with this one and easy to hold and use as a book ,easy to search across your library .
Just like if you want to find your favourite book, you can use the Search feature, simply type in a word or phrase you’re looking for, and Kindle will find every instance across your Kindle library.
Another things is, if it is colourful, i think should be more beautiful.

Comment by Florence Tsang 2c ,34

I think AmazonKindle is an e – book reader which used an electronic paper display, downloaded content over wireless cell-phone EVDO network.
It is like a notebook dictionary We can download our favourite books through internet. It can save a big amount of books.
The target audience are people who like reading english books and newspaper and the people and students who are weak in english, their target consumers almost are 12-30 ages because they are still learning in that life period.
As a matter of fact, I think it’s profitable in Hong Kong market, because many students are weak in english , their parents will buy it for them if they are care of their children.

Comment by KAREN LIU 2c 27

AmazonKindle is a wireless hi-tech gadget with many functions.
If you want to find your favourite book,you can either search and press the select buttom to select the book or save this book from your computer to it.
It can search in the kinder store,it only weight 10.3 ounces,consumers are able to read in the bright sunlight,it is wireless,it can transfered some electronic books by the computer and it can used as electronic dictionary.
This gadget is able to used by everyone.Either children or admins or older people can use it to read newspaper,magazine and books.It also help people to learn of using hi-tech gadget.So it hasn’t any confine to the ages.
Yes,this is a good idea.We know that people in H.K. are busy,they haven’t many time for relaxing,so this gadget is useful for us,because this gadget is convenience to bring and use.And hopefully the price of it won’t be unreasonable expensive.

Comment by Jacky Chan 2C01

Q:Mrs bouteiller,will this gadget sold in H.K.?

Comment by Jacky Chan 2C01

AmazonKindle is a wireless reading device. It can watch newspapers, magazines, books and even blogs in the portable and slim gadget.

We can find our favourite books in The Kindle Store. You can find and buy things to read in the store. Also, people can read before they buy. If you want to read the items, you just need to pay some money and download to your Kindle. Beside, everything you buy is stored online.

AmazonKindle is easy to use. People can use their thumb to do the selection. Moreover, it is convenient. It has dictionary in the product. Customers can make some notes and highlight the words. We can clip whole page too.

The target audience of AmazonKindle is people who need to go to other country for work. This is because it cause inconvenient if they take many books for work.

I think it is not profitable in the Hong Kong market because the citizens in Hong Kong often read Chinese books and seldom read English books.

Comment by Tang Nok Lam,Tracy 2A(33)

Amazon Kindle is an e-book reader. It only weights 10.3 ounces. It is easy to read under bright sunlight. It can save our place as it can store 200 books or more. It can be used standalone without a computer. The page turn buttons are on the both sides of the Amazon Kindle. Therefore it is convenient. We can move the curser up and down and press the select view to make a selection. We can choose the text size. The battery can last for a long time so we can read for days without plugging in.

We can find our favourite books by selecting “Shop at Kindle Store” and type in the title of our favourite books or name of the authors. Besides, we can browse through the Kindle Store to find what we want.

There are thousands of top selling books and samples are provided to read before we buy. The bestsellers are just $9.99. Everything we buy is stored online so we won’t lose it when the Amazon Kindle is out of power.

We can order newspaper and it will be send to our Amazon Kindle every morning.
We also can bookmark, highlight add a note and clip an entire page. It remembers the last page read for each book. Whenever we meet any difficult words, we search for synonyms and definitions from the built in dictionary.

Their target audience is reading fanatics who are in middle age. Adults usually have a lot of work. Since this gadget is light and handy, businesses can carry it when they are having a short period of free time.

However, I don’t think it is profitable in the Hong Kong market. Hong Kong businesses seldom read English books. Moreover, Whispernet which is used for Kindle Store only works in the U.S.

Comment by Shadow 2A 38

AmazonKindle is an e-book reader what use a system to read the eletronic books.I think that it is a useful thing to me to learn more about english,I will like it very much.
There are many function in this AmazonKindle,such as we can find the eletronic books by using the experimental web browser.Then there will be a list for the eletronic books etc. AmazonKindle can read for many days,also there are same technology as advanced cell phones. AmazonKindle is no computer needed.I think that may be the unique function of this gadget.
I think that the target audience of this gadget is the students which are study in the secondary school and univertsities,It is because it is too hard to the primary school students,also the Office Lady (OL) or the businessmen do not have many time to look at this gadget,Therefore this gadget is a good productions of the students to learn more on the different way.
I think that it may be not profitable in Hong Kong market. It is because in Hong Kong, there are not many studnets,and the students are very busy for doing their homework, so that are not much time to look at this product.

Comment by Calla in 2A

Amazon Kindle is an e-book reader.
The screen is the grayscale electronic paper and beside is the LCD side stroller.
It can read the books, magazines anytime anywhere and it easy to read in the bright sunlight.
We can download our favorite books from online with it.
We can press the button on the side of the book and change to next or previous page.
It can write a letter, change the side of the text by pressing the text key on the keyboard and you can choose the size of the text.
The target audience of Amozonkidle is the people who like reading.
All th people that include children, teenage and adult.
No matter how old or how young you are, reading is very popular and good for us.
We can know much knowledge from reading.
I think it is profitable in the Hong Kong market because Hong Kong people rhythm is very quick and busy.
They don’t have much time for other activity.
Amozonkidle can bring it everywhere.
When they go for lunch or in the mtr, they can take out the Amozonkidle and read.
Amozonkidle can protect the environment and decrease the produce of the paper.
It is very good for our earth.

Comment by yuk 2A18

AmazonKindle is an electrical book.It uses an electronic paper display, reads the proprietary Kindle format, and downloads content over Amazon Whisper net. We can find the books of the way:touch, push or seachYou can type the name by the key on it. If you are hesitate to the book or not, you can have a preview with it. Of course, its function more than that, it is easy to read behind day light its dictionary, large memory for save many books.teenagers. They reached the high technological products.I will buy it if i have $.

Comment by ngan hiu fung

AmazonKindle is an electrical book. Kindle lets you download and read the beginning of books for free. This way, you can try it out—if you like it, simply buy and download with 1-Click. All newspaper subscriptions start with a risk-free two-week trial.
It has many functions such as download and read first chapters for free before you decide to buy.It has long battery life. Also it can email your Word documents and pictures. I think everyone is their target consumers because read book can have more knowledge.
it is useful and profitable for Hong Kong because Hong Kong has many teenagers and it can learn more.

Comment by ho cheuk wing(2c 14)

Amazon Kindle is a electric book.We can find the favourite book by use our finger-tips to push.The unique featire is this product can save a lot of money to buy books and easy look up the words in the dictonary in this too.Their target consumers are 5-20 years old’s people because they all can read books.No i don’t think this book will sell in Hong Kong because I think this will be very expensive andheavy.Also this electroic has a bad point.This is the book only has black and write page, no colour ,not very clear to read.

Comment by Alan Cheng(2a3)

AmazonKindle is a hi-tech technology and it can almost replace books,newspapers and letters.It is a multifunctional gadget including reading,downloading,sending and previewing books.These functions were all combinded into a single machine,It is called AmazonKindle.People can download the books from the Internet and also preview it before they download it.We can read for days without plugging in and also its control panel is clear and easy to control.Nowadays ‘s hi-tech gadgets had more and more functions,maybe tomorrow there is one more new AmazonKindle invented!

Comment by Danny in 2A

AmazonKindle is a mixture of book,dictonary,and notebook computer.We can save at least 200 books and read newsparper in the morning.
if we find some words we don’t know in the book ,we can use the dictionary which is install in the AmazonKindle.I think it is pofitable in H.K. because many people in Hong Kong like to read and carry a book is too heavy.Also I think their target audience is student because bring 6 to 8 book in the student bagpack is very heavy and the parent will care their children health,so they will buy it.

Comment by Lui Kai Yiu 2A(21)

Amazonkindle is a machine that you can read in it. Also, you can save your favorite book in it and read every time.

We can find our favorite in the Internet and download it with the Amazonkindle. Only $9.9.
This is one of the function in Amazonkindle. We can also change the word’s size and change the pages easily. Also, there is a dictionary in this gadget so that we have not to check the vocabulary in another dictionary.

I think the target consumers of the gadget is about 30~50 because they need to work every day and they will also read in the rest time.

I don’t think this gadget isn’t profitable in Hong Kong because Hong Kong’s people are always busy.

Comment by Thomas 2A 15

Amazon Kindle is a Hi-tech product.We can press the button on the side of the book so you can change to next/previous page/turn on/off.But what is the special feature in this product?features of this product are that you can look up the word that you don’t know and you can read the words easyly during the afternoon when the sunlight is bright.Wealthy people can afford this expensive and creative product and teenagers also wants to buy it.It is profitable in Hong Kong,it is a product that Hong Kong needs.Because it save place and save time,people needs it.

Comment by ng chung yin,witton 2A (24)




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: