Edutainment – Bouteiller’s English Teaching in Hong Kong


Apple iPod Advertisement

How is Apple different from other brands? Have you ever thought of the reason why they produce their products and advertisements in this way? Who is their target audience (target customers)? Is it you?


23 Comments so far
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Those are pretty abstract commercials. Im sure they have a target audience, it looks like there ipod commercial is going for like a new age rocker theme

Comment by rjacobsen68

Thank you for your comment. May I know who is this? 🙂

Comment by Nikki Bouteiller

The videoes are good.It will have many customers.

Comment by fung kin ho(2c 11)

ipod has biggest music praduces and it has so popular many different colours.also it is easy to carry out.That are the different from other brands.The people use ipod to listening the music.They will follow the music and danced.And they will fell very happy.i think all the music lover are their target audience.

Comment by Katrina Lee (2C 25)

They sell dances and R&B songs.They sell in this way because they want to attact the teenagers attention.The target audience are the teenager and young adults.Also,it is suitable for the busy people.

Comment by 2c09 Dai Ching Man.Kelly

They are the biggest market in America.They also are the most famous music produce in America.They have enough money.They are rock and roll music.Most teenage and young adult(18-30+).

Comment by TAM CHAU WING

Because the iPod is thinner than other mP3 player.And also the design is good.iPod has games inside it too.The target audience is the people like music.The advertisements want to emphasize the iPod is energetic.And Apple want people to pay attention to these advertisements.

we have four group members.30.35.38.39

Comment by ng woon ting.wendy2c30

Apple iPod is different from other brands because it is latest than the others.And also it has more funtions than the others. And also,the Apple iPod’s look is more beautiful than the others.For our groups,we thought that the company produce their products and advertisement in dancing and singing is because they want to show their active and the melody that the pop music has.The people in the advertisement listen to the music,follow the music to dance and sing because they want to tell us if you use Apple iPod,you can also use Apple iPod to listen to the music,follow the music to dance and sing.It shows that pop songs are very important to Apple iPod.For the Apple iPod,their target audience is the teenagers and the music fanatics.And also the salesan want to sale the Apple iPod to the whole world and all the people.
156 words
By 2C Number 4,5,10,11

Comment by Fu Man Yu (Amy)

Leader : Kiko (20)
Scribe : Karen (27)
Presenter : Jason (26)
Discussant: Ricky (21)

We had discussed about ipod by apple today.

1) How is apple different different from other brand ?
Ipod had a big storage ,it’s size is small and thin , it is easy to bring and it is easy to control .

2)Have you ever thought of the reason why they produce their products and advertisements in this way?
-The pop music can make people want to move their bodies.
-The people black in colour so that people can see dancers dance clearly.

3)Who is their target audience?
-Dancers is Apple’s target audience are the music fanatics ,teenagers and young adults.

Comment by KAREN LIU

the apple ipod is different from other brands because they have more function,they have many deoartmennts in other countries.they have this products because they think that ipod can attract the teenages and young adults.they produce in this way because the videos can show young and fashion.
(this is not my job, it is jacky chan’s job.but i found that he didn’t write the few words, and i don’t know that will it be count as no home work, so i type those sentenses.)
victoria

Comment by Chan Tsz Kei -2C(2)

some more:
leader: kelly2c(3)
scribe& presenter: jacky chan2c(1)
Discussant: victoria2c(2)

Comment by Chan Tsz Kei -2C(2)

Leader:2C02
Scribe:2C01
Reporter:2C03
1.Ipod has more fucntions,they have more departments in other countries and the outlook of ipod is beautiful and fashion.Their designs are fantastic.
2.Because they know that teenagers.And they loved music and dancing.And ipod will let them earn a lot of money.
3.Teenagers are their target audience and may be same one who love music.

Comment by Chan Chi Ho

Leader: Cathy, (22)
Scribe: Johnny, (23)
Presenter: Christie, (16)
Discussant: Yoyo, (17)

Apple’s products usually give a lot of freedom to their users, for example the computer which appear in the second video, it’s monitor can be adjust to different angles, it makes the users feel it is convenient to look at it in anyway. Apple produce their products and advertisements in this way because their target audience is the young people. They are energetic but they are restricted by their parents, so they want to release themselves.
Apples found out what were the young people thinking. The people in these video commercials are only a black shade, we can’t say they are in anywhere and they just dance in their own way. The commercials show that iPod can give the freedom they want, ‘anyone(include you)can listen any music with iPod at anytime and anywhere, you can make your own decision,’ I think this how Apple introduce iPod to the young people. Just like their slogan: ‘life is random’.

Comment by Johnny

Leader: Edward(31)
Scribe: Jano(32)&Eve(36)
Presenter: Samule(37)
Discussant: Jimmy(40)

They are the biggest market in America.They also are the most famous music produce in America.They have enough money.They are rock and roll music.Most teenage and young adult(18-30+).

Comment by TAM CHAU WING

Leader :Gigi(15)
Scribe : Kelly(9)
Presenter : Grace(8)
Discussant:Ho Cheuk Wing(14)

Comment by 2c09 Dai Ching Man.Kelly

1.I think that the commercial of apple is very touching so It is differemt from other brands.
2.The commercial has attract the teenagers heart,so teenagers will buy Apple’s product and they are the target audience of Apple.
3.The teenager is the target audience of Apple as I mention before.

Comment by ng chung yin,witton 2A (24)

1.I think the advertisements of Apple have a power,it is differemt from other brands.

2.Because they want to attract young people to buy their products.

3.The target audience of Apple is young people who love music and dance.Also,I’m the target audience of Apple.

Comment by Bobo 2A 1

They listen to the iPod and dance so rock, not only sell the music played form the phone. They tell us, if you use their products to listen to music, you can feel the music is attacking you body. It makes you dance. So, they can attract people to buy the products. I think their target audience is musical fanarics. But, I only buy a mobile from NOKIA.

Comment by Emily 2A (7)

1. After you listen the music from the apple product, you want to dance.It is the different from other brands.
2. They want to make the advertisement more unforgettable. When the people want to buy mobile
phone, they will think about apple frist.
3.The young people are the target audience of apple. But I’m not one of it.

Comment by ng man gee,becky 2A(25)

1. After you listen the music from the apple product, you want to dance.It is the different from other brands.
2. They want to make the advertisement more unforgettable. When the people want to buy mobile
phone, they will think about apple frist.
3.The young people are the target audience of apple. But I’m not one of it.

Comment by ng man gee,becky 2A(25)

1)I think Apple always bring new products to us.The products always light and handy. The design of the products are in vogue style.
2)I think the reason why they produce their products and advertisements in this rock style is wanted to attrack the young people to buy or pay attention to their products.
3)Their target audience is young people.4)I am the target audience of them too.

Comment by Katie Ho(2A08)

The advertisement of Apple used the shadow of dancers. the shadow is black and the i-pod is white so it can be a big contrast to show the i-pod.
I think they produce their products and advertidements in this way because more colourful in their products and advertisements is very conspicuous and it help to attract more customers.

Comment by Sam 2a(2)

This advertisment is talking about the apple’s i-pod, I think it is too colourful because the colour would change very quickly, I don’t like it. I hate these adverisment!

Comment by Danny 1D (25)




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